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Case studies/AI Marketing Video Workspace

CASE 04 / AI VIDEO WORKSPACE

Turn company materials into a clear video story.

Documents hold the business information. Presentations hold the visual assets. We organize them into a script and a sequence of scenes, exploring a visuals-led version and a presenter-overlay version from the same source materials, with clear points for review.

Workspace workflow demoCompany materials to videoTwo-format comparison
BUSINESS CONTEXT
An introduction video for an international logistics company
Source materials
1 company document + 23 presentation pages
COMPLETED OUTPUTS
Scene-led / Presenter-led · Approx. 40 seconds each

SOURCE MATERIALS

Start with what exists.
Make the useful information clear.

The inputs are a Word document and 23 pages of company presentation material, covering the company overview, core business, transport services and warehouse scenes. The summaries below preserve this structure while keeping the client anonymous.

DOC / COMPANY INFORMATION

Company profile
and service information

An international logistics company

Overview
Company background and service scope
Business
Transport, warehousing and related services
Purpose
Introduce the company and its services
Company information summary · Anonymized
PRESENTATION / 01

What services do we offer?

Ocean freight / Road transport / Warehousing

01—23
PRESENTATION / 02

How can the business be shown?

Business overview / Transport scenes / Warehouse visuals

23 presentation pages · Anonymized content summary

FROM FILES TO FILM

Find the story first.
Then give it a visual sequence.

This case follows source review, scripting, video production and human approval, showing the inputs, outputs and decisions at each step.

  1. 01

    Understand the inputs

    Read the company document and presentation to identify the core business, key services and available visuals.

  2. 02

    Shape the script

    Turn written information into a video narrative, defining the opening, core message, supporting scenes and close.

  3. 03

    Sequence the visuals

    Combine presentation assets with AI-generated supplementary scenes so each point has a visual counterpart.

  4. 04

    Preview and confirm

    Review the information and pacing in both formats, then have people confirm the business statements.

HUMAN REVIEWSource materials → Script & visuals → Review → Delivery

Every step can be checked against the source.

ONE BRIEF, TWO EXPRESSIONS

One set of materials.
Two ways to tell the story.

Both complete videos are approximately 40 seconds. The same warehouse sequence is shown here for an easy comparison: one version focuses on the moving visuals, while the other adds a presenter in a small overlay.

Compare silent excerpts of the same scene from both completed videos, 2.8 seconds each.

VERSION A

Scene-led video

Business information and scene footage work together, keeping the main visual unobstructed.

Format
Presentation assets + Moving visuals
Playback
2.8 seconds · Silent excerpt
VERSION B

Presenter-led video

A presenter overlay adds a narrator’s presence to the same information and scene sequence.

Format
Moving visuals + Presenter overlay
Playback
2.8 seconds · Silent excerpt

EDITORIAL STRUCTURE

Beyond the order of the slides.
Follow the way an audience learns.

The video introduces the company, explains its strengths, shows transport and warehouse scenes, and closes with a service summary. Each part builds on the last to help the audience understand the business.

01 / SET THE CONTEXT

Introduce the company

Establish the subject with a company introduction and define the business scope the video will explain.

02 / EXPLAIN THE BUSINESS

Show what it offers

Use business strengths and transport materials to explain the services and their working context.

03 / MAKE IT CONCRETE

Connect services to scenes

Warehouse, operations and transport footage give concrete form to the business information.

04 / BRING IT TO A CLOSE

Leave a clear takeaway

Return to a service summary and closing scene to keep the overall story coherent.

REVIEW BEFORE RELEASE

After production,
the business gets the final review.

A company video makes statements about a real business. Review is part of the workflow, so the company can confirm what is being said, where the visuals come from and how the video may be published.

What gets reviewed

  • The accuracy of company names, business scope and service descriptions
  • Whether figures and claimed strengths are supported by source materials
  • Whether visuals, logos, people and voices are suitable for public use
  • Captions, pacing, sound and completeness of the exported file

Scope and delivery

This case started with a company document and presentation, then developed the content, visual sequence and two completed video formats.

For each project, the scope is defined by the available materials, intended audience and chosen format. Scripts and video files are delivered after business review.

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