CASE 03 / GLOBAL UGC CONTENT
Bring products into everyday life.
Give content a story to tell.
A product image shows what something is. A video can show how it fits into someone’s life. We bring product information, on-camera storytelling and specific settings together to create UGC-style short videos for international audiences.
These are AI-generated UGC-style samples, not real customer testimonials.
01 / OUTDOOR LIVING
An outdoor bench:
part of a backyard story.
The sample opens with a contrast between old and new backyard seating, then moves through the bench’s appearance, a presenter taking a seat and a family moment. It places the product in a setting where it would be used.
Start with a familiar situation
The story starts with a simple need: replacing a backyard bench. The presenter can then introduce its appearance and everyday setting in a natural sequence.
- Opening: an old seat and an everyday frustration
- Middle: the new bench’s shape and details
- Closing: sitting down, coffee and family interaction
Performance claims in the script, including weather resistance, require verification against product documentation before use.
02 / EVERYDAY HOME
A vacuum cleaner:
show the feature in action.
Appliance content can explain a product through action: an introduction, floor cleaning, close-up details and storage. Set in a living room, this sample turns the static product image into a sequence of demonstrations.
Make the function visible
The floor-cleaning sequence shows how camera choices connect the product, the setting and the person using it.
- A presenter holds the product to establish its scale
- A cleaning shot shows how it is used
- Details and storage shots complete the sequence
03 / FOOD STORIES
Sliced rice cakes:
from texture to a tasting moment.
Food content needs to make texture and the eating experience easy to understand. The source material includes product details, packaging and a presenter reference. The video combines them into a tabletop introduction, close-ups and a tasting scene.
Let the details carry the story
A close-up shows the product’s shape, texture and how it is handled, making the details easy to see.
- Product references: packaging, appearance and details
- Presenter setting: a tabletop introduction and tasting
- Shot sequence: introduction, close-up, tasting and close
THE MAKING
A consistent process.
A different focus for each product.
We establish the audience and product priorities before choosing the presenter, setting and shots. AI contributes to production, while business judgment and review remain part of every stage.
- 01
Establish the facts
Confirm the appearance, structure, functions and supported selling points. Separate product facts from creative storytelling.
- 02
Set the story direction
Shape the opening problem, demonstration and closing action around the target market and platform context.
- 03
Develop the scenes
Use original product assets to generate and select shots, checking the consistency of both people and products.
- 04
Edit and review
Bring the visuals, speech, captions and pacing together, then review the information and its suitability for publication.
DELIVERY & HUMAN REVIEW
Deliver a video.
Make its intended use clear.
Samples help teams discuss content directions, compare formats and decide what to develop in the next version.
What we deliver
- A product-focused content direction and script
- Video scenes and basic post-production
- A finished short video for viewing and feedback
- Versions and aspect ratios agreed for the project
What people review
- Product appearance, structure and visual continuity
- Selling points, performance, ingredients and other claims
- Permitted use of people, voices, brands and source assets
- Captions, playback and suitability for the platform
One set of company materials, two video formats.