01 / DEFINE
Define keywords
Identify product lines, use cases and channel directions from the company profile.
CASE 01 / OVERSEAS LEAD GENERATION
Overseas Lead Generation
From company information to a research-backed prospect list.
Connect discovery, background research, fit assessment and follow-up suggestions so the business team can understand the evidence and act on it.
01 / BUSINESS CONTEXT
Understand the business. Then find prospects worth researching.
A broad industry keyword can produce a long list of hard-to-use websites. We first clarify what the business offers, which markets it wants to enter and which channels matter, creating a focused starting point for research.
An anonymous business input
- Business scenario
- An anonymous homeware exporter
- Main products
- Storage products, kitchenware and food containers
- Target markets
- Europe, North America and Australia
- Customer types
- Importers, distributors, wholesalers and retailers
- Business details to add
- Specific materials and categories, customization capabilities, delivery terms and verified certification information.
This input structure uses a homeware export scenario and can be adapted to the actual business.
Make prospect research more specific.
Build keywords around the product lines, then organize research by channel and target market. Before starting, separate confirmed business capabilities from information that still needs to be supplied.
- Product terms describe specific categories.
- Customer types fit the existing sales model.
- Target markets match actual service capabilities.
- Certifications, materials and delivery terms have supporting information.
02 / RESEARCH WORKFLOW
Keep the research process alongside the results.
Make each step traceable: start with keywords and channel discovery, add public background information, compare business fit and organize follow-up suggestions. Every step supports a later decision.
02 / DISCOVER
Discover potential channels
Organize company and channel searches by market and buyer type.
03 / RESEARCH
Research public information
Record available information about the company’s business, categories and relevant roles.
04 / MATCH
Assess business fit
Explain the fit while keeping track of missing evidence and open questions.
05 / REVIEW
Review with the business team
Confirm the prospect and product angle before deciding outreach and follow-up priority.
Anonymous workflow demonstration · Not a live search
03 / STRUCTURED RESULTS
Structured results make the next step clearer.
A prospect list should answer three questions: why look closer, what still needs confirmation and what to do next. Clear research categories help the business team prioritize follow-up.
| Potential prospect | Research assessment | Current evidence | To verify | Suggested next step |
|---|---|---|---|---|
Channel AHomeware distribution | Priority to verify | Public product categories align with the offered range | Actual purchasing scope, category owner and cooperation model | Prepare a relevant catalog and confirm specific purchasing needs |
Channel BKitchenware retail | Conditional fit | Product overlap exists; cooperation requirements remain unclear | Direct importing, customization needs and listing requirements | Research the channel further, then choose the product angle |
Channel CRegional importing | More research | Market alignment exists; category evidence is still limited | Whether the business covers the target products | Confirm business overlap before direct outreach |
Clear categories and next steps help the sales team continue research and follow-up.
04 / EVIDENCE & UNCERTAINTY
Explain the fit. Make open questions equally clear.
Being in the same industry is not enough to guide prospecting. We examine specific products, channel roles, market conditions and potential cooperation, distinguishing general relevance from purchasing intent.
PRODUCT FIT
Products and categories
Does the prospect’s range overlap with what the business can actually supply? A general homeware description needs to be checked against specific catalogs.
CHANNEL FIT
Channels and roles
Importers, distributors and retailers need different conversations. Contact roles should connect to the actual purchasing or product decision process.
BUSINESS FIT
Capabilities and conditions
Use confirmed business capabilities to assess whether customization, supply and market requirements provide a basis for further discussion.
What can be confirmed
Record business scope, product lines and channel types with clear sources, preserving references for the business team to check again.
What needs more research
When purchasing needs, decision authority, cooperation terms or category evidence need more detail, mark the open question and explain what to verify next.
05 / HUMAN REVIEW
AI organizes the information. People build the business relationship.
Let the workflow handle repetitive information gathering while the business team makes development decisions. Who to approach, what to say and when to send it depend on experience and current information.
REVIEW BEFORE ACTION
Four checks before outreach.
01 · The right prospect
Confirm the company identity, channel role and target market.
02 · Sufficient evidence
Connect the fit assessment to specific products and information sources.
03 · Accurate statements
Verify business capabilities, qualifications and delivery terms.
04 · An appropriate next step
Decide whether to research further, share a catalog or arrange a conversation.
06 / DELIVERABLES
Turn research into reusable working material.
Organize prospects, evidence and next steps into research that other team members can understand and continue using.
PROSPECT LIST
A structured prospect list
- Company website, market and channel type
- Relevant product lines and development priority
- Verifiable roles and contact leads
- Fit status and open questions
RESEARCH BRIEF
Background and next steps
- Business background and source summary
- Product angles and topics for cooperation
- Information still needed
- Proposed actions for the business team to confirm
Fields and delivery formats are configured around the business, supporting review and coordinated follow-up.
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